Before hosting a webinar with Google Workspace tools, you need to know the best practices to follow before, during, and afterward to ensure it’s a success and you meet your event goals.
Before the Event…
Define Your Webinar Objectives and Goals: Whether you want to educate, inspire, or promote your business, understanding your purpose will help shape the content, structure, and desired outcomes of your webinar.
Plan and Organize Your Content:
Create a detailed outline of your webinar content, while ensuring it is concise, relevant, and focused on your objectives. Use Google Slides to design visually appealing slides that align with your branding and enhance engagement.
Set up Registration and Communication Channels:
Utilize Google Forms to create a registration form for attendees to sign up and gather necessary information. Set up a dedicated Gmail address or mailing list for webinar-related communication and ensure timely responses to participant queries.
Test Your Technology:
Before the webinar, conduct thorough tests of your audio, video, live-streaming, and screen-sharing capabilities using Google Meet and YouTube. Verify that your internet connection is stable and that all participants have the necessary access and permissions to join the webinar.
Rehearse and Fine-tune:
Practice your webinar presentation to ensure a smooth and confident delivery. Time yourself to ensure that you stay within the allocated duration. Fine-tune your slides, transitions, and multimedia elements for optimal impact. Familiarize yourself with the interactive features of Google Meet and rehearse their usage.
Have a Backup Plan:
Prepare a contingency plan in case of any technical issues or unforeseen circumstances. This includes backup slides, alternative internet connections, and contact information readily available to address any disruptions that may arise during the webinar.
Provide Clear Instructions to Participants:
Share detailed instructions beforehand with registered participants on how to join the webinar, access any pre-webinar materials, and interact during the session. Clearly communicate the date, time, and duration of the webinar in the Google Calendar invite, along with any prerequisites.
Conduct a Dry-Run:
Run through your final checklist before going live. Verify that all links, materials, and interactive elements are in order. Check your audio and video settings, ensure adequate lighting, and eliminate any distractions from your surroundings.